Try, sometimes fail, but keep moving forward.

In California, I met producers and ranchers who share the same idea: to do better, every day.
Whether they work the land, raise cattle, sheep, grow fruit, vegetables or cannabis, they all seek to produce differently — with an ecological awareness, a desire for progress and a certain patience.
Some are certified organic, others are not, but their intentions are the same: to respect the land, to pass on knowledge, to experiment.

Being Better is about this constant search for balance between work, nature, and learning.