In collaboration with Orchestra’s marketing team, the brand’s art director and stylist, I photographed the “High Summer” campaign shot in California, as part of the brand’s international visual strategy.

Coordinated by Kerozene Production, the project brought together a full crew — production managers, producers, lighting and digital assistants, videographer and photographer — for several days of shooting across iconic landscapes of the American West.

We alternated atmospheres and locations to illustrate Orchestra’s summer spirit:

– Palm Springs, in the garden of a mid-century style home, including a subaquatic shoot for the swimwear collection.

– The Coachella Desert, for a natural-light road-trip series, between heat, space and freedom.

– Santa Monica, from the funfair to the beach atmosphere, continuing to Venice Beach with young Californian models.

A bright and dynamic production, true to Orchestra’s joyful, colorful universe — where each location becomes a stop in an endless summer.