Working alongside Orchestra’s marketing team, the art director and the brand stylist, I photographed the “Back to School” campaign shot in New York.

The project, coordinated by Kerozene Production, brought together a full crew — production managers, producers, lighting and digital assistants, a videographer and myself as photographer — for four days of intensive shooting across the city.

Following the brand’s creative brief, we explored several iconic locations: the Brooklyn Bridge, Dumbo, Central Park, Soho, Nolita, and a rooftop overlooking the Empire State Building.

With young New York–based models, we created a dynamic and energetic series of images, capturing the cosmopolitan and joyful spirit of a new school year — true to the world of Orchestra.