As director, I oversaw the conception and production of the video billboard aired ahead of the TV show Baby Boom on TF1, created as part of the partnership between the channel and the Orchestra brand.

The storyboard was developed internally by Orchestra’s communication team, based on my artistic guidance and recommendations.

I then handled the entire production process, from preparation to final delivery.

My role included:

– Art direction recommendations and definition of the production workflow

– Set design coordination and planning of the shooting schedule

– Lighting direction and full video capture

– Editing, sound mixing and delivery of final versions within the deadlines set by TF1 and the client

A project carried out with rigor and creativity, at the intersection of audiovisual production and brand identity — resulting in a national broadcast fully aligned with Orchestra’s universe.