Full production of the childcare catalogue shoot for the brand Prémaman, from pre-production to final post-production.

I was involved from the very first layout draft delivered by the agency in charge of the catalogue.

Working closely with the art director, the stylist and Kerozene Production (responsible for the overall coordination), I contributed to the review of the art direction, the shooting schedule and all technical planning.

The project included several key stages:

– Technical scouting, to anticipate lighting needs, framing options and production constraints.

– Set design and layout, created with the set designer and the stylist, including the construction of walls and fully staged rooms inside an actual house.

– Lighting design, combining natural and artificial sources, in collaboration with my lighting assistant.

– Precise image-making, fully aligned with the catalogue’s layout and visual requirements.

– Integration of young child models, bringing life to the interior sets and illustrating the different product universes: bath time, feeding, sleep and safety.

– Outdoor shooting, for the stroller, car seat and on-the-go product ranges.

A dense and collaborative team effort, perfectly orchestrated by Kerozene Production and completed over two intensive weeks of shooting, followed by a full retouching and post-production phase to deliver the final visuals.